Grand Return! Limited edition early bird tickets are now on sale!
Released on May 30th, press release

Shanghai, May 30, 2025- The 4th “100% CHAMPAGNE All Champagne Tasting Exhibition”, hosted by the Champagne culture dissemination platform Sparkling+Asia, will be grandly held on November 1, 2025 at the W Hotel on the Bund in Shanghai, and will kick off a three-day “Champagne Weekend” from October 31 to November 2. Limited edition early bird tickets have officially gone on sale starting today!
Since its establishment in 2018, as the first comprehensive champagne tasting exhibition in Asia, 100% CHAMPAGNE has become a benchmark annual event eagerly awaited by Chinese champagne enthusiasts. The fourth edition in 2025 will continue to maintain its consistently high level and bring more champagne winery debuts, owner visits, limited edition wine releases, and high-level supporting activities.

Full Champagne Free Tasting Event: Six hour Pass, Explore 100 Fine Champagnes
The highly anticipated Champagne Free Tasting Event will be held on Saturday, November 1st, with dozens of wineries and brands from the Champagne region of France gathered on the Bund in Shanghai. The estate owners will be present, and limited edition wines will be opened on site, bringing an immersive champagne experience of 6-hour free drinking. Both champagne collectors and novice champagne enthusiasts will find their own “favorites” here.
Not only for tasting, but also as a complete expression of lifestyle. Throughout the Champagne weekend, Binke Culture will plan and present a series of Champagne events:

·Champagne Master Class | CHAMPAGNE MASTER CLASSES
Taught by champagne estate owners and winemakers, multiple master courses filled with practical knowledge provide a deep understanding of the terroir, winemaking, style, and trends of Champagne, immersing oneself in the depths of the Champagne world.

·Fine Champagne&Michelin Dinner | GRAND CHAMPAGNE DINNER
Dressed up for a high light night, the winery’s flagship and limited edition champagne are paired with a customized menu from the star chef, with limited seating and a mysterious champagne auction event.

·Small scale Champagne Owner Brunch | Grower CHAMPAGNE BRUNCH
Have a weekend brunch with the small farmer champagne owner, experience their love for terroir and winemaking up close in a relaxed atmosphere, and exchange terroir stories up close;

Champagne cap exchange program hits again, 15000 bottle caps build new landmark for check-in
The “Champagne Metal Cap Wall,” which attracted countless photo opportunities in 2024, is composed of over 15000 metal bottle caps and has become one of the representative art installations at the wine exhibition. The “Champagne Cap Plan” will continue in 2025: participants can collect champagne caps to exchange for customized merchandise or free tasting tickets.

Limited edition early bird tickets officially go on sale, locking in champagne weekend schedules in advance
The original price of the free tasting event ticket is ¥ 888;
Single Early Bird Ticket: ¥ 788 per ticket (original price ¥ 888); Double early bird tickets: ¥ 1500 per 2 tickets.

The 4th Champagne Tasting Ceremony Event Schedule

October 31st (Friday)
11: 00-18:00 Champagne Master Class
18: 30 Fine Champagne&Michelin Dinner

November 1st (Saturday)
11: 00-17:00 Full Champagne Free Tasting Event (W Hotel on the Bund, Shanghai)
11: 00-18:00 Champagne Master Class

November 2nd (Sunday)
12: 00-14:00 Small Farmers Champagne Owner Brunch

About 100% CHAMPAGNE
The 100% CHAMPAGNE Champagne Tasting Ceremony is hosted by the professional champagne culture dissemination platform – Binke Culture, and was first held in 2018. It has successfully landed in Shanghai for two consecutive years, attracting thousands of champagne enthusiasts and professionals to participate. It has become a unique highlight event in the fine wine tasting industry, and is also one of the few exquisite tasting events in Greater China and even the world that gathers dozens of champagne owners in person and over a hundred champagnes at once. After four years, the carnival has finally begun again, and the Binke Culture will also upgrade the overall experience for Champagne guests.

Organizer: sparklingplus 槟客文化
Binke Culture, a communication platform dedicated to promoting champagne knowledge and regional culture, has organized over 400 professional champagne events in Greater China through the efforts of founder Ms. Meng Lei and her team. These events include 50+top-level champagne master classes, 100+high-end champagne dinners, champagne Christmas markets, and 60+industry sommelier training, covering 30+cities worldwide and receiving widespread praise from industry professionals and enthusiasts.
Binke Culture shares real-time first-hand information about the Champagne region with Champagne enthusiasts from all over the country on public platforms and official website www.sparrlingplus.com, from professional Champagne knowledge to Champagne event information; From the customs and traditions of Champagne to the stories of Champagne wineries. At present, Binke Culture has become the most popular champagne interactive platform in Greater China. With continuous communication and feedback from champagne enthusiasts, as well as expectations for the mainland champagne market, founder Meng Lei and her team have brewed a 100% CHAMPAGNE carnival for Asian champagne lovers.

Media inquiries and cooperation contacts:
Email: trademarketing@sparklingplus.com
WeChat official account: 槟客文化
Weibo/Xiaohongshu: @ 槟客文化
Instagram: @ Sparklingplus 槟客文化
Facebook：@ SparklingPlus Asia