自 1977 年起，兰颂香槟酒庄就与温布尔登网球锦标赛 (后文简称“温网锦标赛”) 有着密切地联系，兰颂香槟也成为“温网锦标赛”的一个重要组成部分。兰颂酒庄的理念在与温网锦标赛长期而真诚的合作关系中体现出来，这种合作关系基于双方共同的价值观：热衷于让人们感到快乐，相聚并一起分享对体育运动的热情。作为最受尊敬的国际网球锦标赛 – 温网锦标赛的官方香槟合作伙伴，兰颂香槟将再次作为独家香槟品牌出现在英国所有网球和槌球俱乐部的酒吧和酒店中。

Champagne Lanson has been closely associated with Wimbledon since 1977 and has thus become very much a part of the “Wimbledon experience”. Champagne Lanson’s philosophy is reflected in their long-lasting and sincere partnership with The Championships, Wimbledon, which is underpinned by common values: a love of making people happy, coming together and sharing a true passion for sporting excellence. As the official Champagne of the world’s most respected international tennis tournament, The Championships, Wimbledon, Lanson will once again be available exclusively in all the bars and hospitality marquees within the grounds of The All England Lawn Tennis & Croquet Club. 

兰颂香槟在英国发起了 360° 全方位活动，确保全国各地的网球球迷都能享受今年的温网赛事，庆祝这一欢庆时刻。2021 年，兰颂香槟酒庄再次展示出备受喜爱的、以温网锦标赛为主题的“酒瓶夹克”。今年的设计以经典的网球 Polo 衫为灵感，共有两个颜色，粉色 Polo 衫搭配 Lanson Le Rosé 兰颂桃红香槟，藏青色 Polo 衫搭配兰颂的标志性酒款 Le Black Label Brut 兰颂黑标香槟。

To commemorate the occasion, Champagne Lanson have created a 360 campaign in the UK to ensure tennis fans both near and far can enjoy this year’s Championships. Once again Champagne Lanson reveals its latest iteration of their much-loved Wimbledon inspired bottle jackets. The 2021 design is modelled on the classic tennis polo shirt and is available in two colours. A pink polo shirt adorns Lanson Le Rosé and a navy-coloured shirt is wrapped around Lanson’s signature Le Black Label Brut. 

此外，兰颂香槟还推出限时限量版温网锦标赛野餐篮，仅在赛程期间供应。野餐篮配有一瓶兰颂黑标香槟、香槟杯，还有一系列高端野餐美食，旨在为那些无法亲临现场见证球赛激动人心时刻的人们提供在家中庆祝的机会。兰颂香槟酒庄还在英国 100 多个高端餐饮场所 (酒吧、餐厅和酒店) 举办活动。

Champagne Lanson is also set to launch a limited-edition Wimbledon inspired picnic hamper to be enjoyed throughout The Championships. Featuring a bottle of Lanson Le Black Label Brut, Champagne flutes and an array of luxury picnic food, the hamper is set to bring celebrations home for those unable to watch the excitement unfold in person. Champagne Lanson also holds a variety of activations in over 100 premium venues across the country, including key Lanson bars, restaurants and hotels accounts. 

兰颂香槟英国市场的总经理 Robert Rand 说到，“我们非常高兴能够重返 2021 年的温网锦标赛现场。虽然今年会有所不同，但我们知道球迷们无论身在何处都会为此庆祝。而兰颂香槟很高兴能在全国各地创造机会，确保人们能够参与并分享这一标志性体育赛事所带来给我们的快乐”。

Robert Rand, UK Managing Director, Champagne Lanson says: “We are extremely excited to be returning to SW19 for The Championships, Wimbledon for 2021. Although this year will be a little different, we know fans will be celebrating wherever they may be and Lanson is delighted to have created opportunities around the country to ensure people can join in and share the true joy of this iconic sporting occasion.”

兰颂香槟于 120 年前成为英国王室官方供应商。从 1900 年维多利亚女王时期开始，历代国王都不间断地续签授权条约。

Champagne Lanson was appointed the Official Supplier to the Royal Court of England 121 years ago. Since 1900, Maison Lanson has had its warrant renewed without interruption by every successive monarch since Queen Victoria.